Our Story
Mapuko Pisco was conceived from a shared vision between Luciano, a world-renowned DJ and producer with deep roots in Chile, and Mark Brimblecombe, a serial entrepreneur with extensive experience in the alcohol industry.
Luciano, passionate about his Chilean heritage, saw an opportunity to introduce the world to the exceptional quality and unique character of Pisco, a spirit that has been cherished in Chile for centuries. Luciano, along with Mark Brimblecombe, recognised the untapped potential of Pisco in the global spirits market, and the two joined forces to create Mapuko Pisco, a brand that would embody the vibrant energy and cultural richness of Chile.
The company was founded in 2025 and will be headquartered in Singapore and Switzerland. Mapuko Pisco is structured as a Limited Liability Company (LLC) and is in the process of securing all necessary licenses and permits to operate in its target markets.
Luciano – born Lucien Nicolet in Santiago, Chile – is a globally celebrated DJ, producer, and cultural icon whose journey from modest beginnings to electronic music stardom has made him a powerful ambassador for his homeland. Known for his signature blend of house, techno, and Latin-infused rhythms, Luciano's innovative sound and magnetic stage presence have earned him a revered status on the global music scene.
From the desert landscapes of Burning Man to Tomorrowland’s awe-inspiring stages and Ibiza’s legendary clubs – including Pacha, Ushuaïa, and Amnesia – Luciano has captivated audiences worldwide. His music bridges cultures, drawing on South American rhythms and storytelling, while his early work helped redefine the minimalist house genre, inspiring a generation of artists and fans.
With a loyal global fan base of over 5 million, Luciano’s influence extends beyond music. His collaborations with top-tier lifestyle brands and cultural initiatives underscore his status as a tastemaker and connector of communities. Deeply committed to his Chilean heritage, Luciano uses his platform to promote his country’s culture and creatives on the world stage.
This combination of global reach and cultural authenticity makes Luciano the ideal figure to launch Mapuko Pisco, a premium spirit rooted in Chilean tradition. Pisco, an iconic product with centuries of history, represents both his homeland and its vibrant culture. Leveraging his unparalleled network of clubs, festivals, and lifestyle influencers, Luciano aims to elevate Pisco to a globally recognized symbol of Chilean excellence.
Through Mapuko Pisco, Luciano will share his heritage with the world, blending tradition with modernity to redefine how the spirit is perceived, making it a drink of choice for discerning connoisseurs across the globe.
